The Power of Photos

Every respected hotel website should be sure to include the most information possible, for example, the number of guest rooms, the various services offered, the style and décor throughout, and obviously the best ways to make a reservation.  These will help provide your guests with a general picture of your property and will help them make an informed decision.

And what better way is there to provide all of that information than with a photograph?  Images are vital for any website—especially hotel websites, as they inform and, at the same time, seduce, inviting the visitor to navigate your entire site.

Try to enhance your hotel’s website with beautiful, captivating images and you will find that the correlating results will include growth in traffic and therefore the possibility to increase bookings.

Don’t worry if you don’t have a huge budget to hire a professional photographer—here are some simple suggestions that will help you snap some images with absolute success:

1. Involve Real People
Ask your staff if you can photograph them while they carry out their everyday tasks: take a few shots of the reception staff while they assist guests, get some images of the bartenders preparing cocktails.  Capturing these moments in the most natural manner possible will make a positive impact on your clients and will give them an idea of the quality service they can expect while staying at your hotel.

2. Know Your Strong Points
No matter what it is, be sure to photograph those things that make your property special—the things that differentiate you from other hotels, the things that your guests can’t find elsewhere.

3. Showcase the Food
One of the hottest things out there right now, both on television and on the web, is pictures of food.  Immortalize the signature dish of your hotel’s restaurant, the exceptional plates your kitchen puts out, showcasing the talent of your chef.

4.  Spotlight the Best of Your Guest Rooms
The main photos that get guests’ attention the most are those of the guest rooms.  Take multiple shots of the rooms from different angles and of all of the different types of rooms in your building.  Make sure the rooms are well-lit, open the curtains, emphasize the characteristic traits, stage the furniture if necessary, show off the bathroom, concentrate on the details (those are the things that make the difference).  Put fresh flowers on the nightstands or the desk, or take a pretty shot of a lavish tray prepared for breakfast in bed.