Big Advertising Bucks in Online Travel
Last year, online travel booking sites shelled out a boatload of money on advertising, up huge percentages from the year
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Online Marketing
Food, Videos, and Your Hotel’s Success
A recent survey of 1,519 smartphone-owning Millennials conducted by Google and the market research company Ipsos revealed current trends that
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Are You Wasting Time (and Money) on Twitter and Facebook?
According to the research firm Forrester, you are. We all know that it’s not too hard to build a following
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Want Your Hotel to Go Viral? Here’s How It Can!
Viral content is the best way in the 21st Century to get the word out about a product or service.
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How to Take Instagram from a Social Media Site to a Marketing Megastar
Social media has become one of the most common ways through which people find out about a certain brand. Travelers of the 21st
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Mobile and the Customer Experience
By now, it’s evident that every hotel that intends to have a successful online marketing plan should absolutely approach it
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Guest Reviews – They Really Do Count!
Frankly, we have always known that most people aren’t really compulsive buyers. And now a new survey that was carried
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Content Marketing and its Importance in Tourism
Very often, you will be asked if you should and how much you should invest in Content Marketing, not having
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Three Types of Tweets for Travel Marketers
There are all types of people and different ways in which they express themselves. Travel marketers are no different. Some
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The Best Paths Through Which to Increase Room Sales
Room sales are the key to a hotel’s success is not a secret—and every property has its own strategy to
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Brand Reputation: The Impact of Reviews on a Hotel
We’ve spoken many times about both Brand Reputation and reviews, and we do that because we become more and more
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The Power of Photos
Every respected hotel website should be sure to include the most information possible, for example, the number of guest rooms,
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