Egencia to Acquire the VIA Travel
Egencia as one of the part for Expedia Inc has confirmed to the public that they have bought VIA Travel Group the largest travel management in Nordic countries (http://www.viatravelgroup.com). Rob Greyber as the President of Egencia said that they are pleased in joining with VIA Travel, the travel company dealing with hotels and in the same time, Greyber also called the firm as the corporate travel leader in Nordic area. He also hopes that the combination of Egencia-VIA will allow the global and local market experts and industry-leading technology to provide a firm global travel service that there will be so many travelers come and take this company best service.
As the travel agent, The VIA Travel Group was established in 1997 offering various travel services such as corporate meetings and groups as the leisure travel and marine transport and it has expanded to wider level of business lately in the area of hotels city and inn. Christophe Peymirat as the Egencia’s SVP EMEA & APAC said that the agency has made their customers as their first priority by the cooperation with VIA travel. Egencia plans to get numerous corporate travels offering to the clients with this newly acquired firm and buying VIA Travel is one of the best step.
From the VIA side, Espen Asheim as the CEO of VIA Travel Group said that they consider the acquisition as the exciting step for both firms. With the cooperation of Egencia and VIA Travel in the era of technology and global industry, it is hoped that this company will make a great outcome for the travelers as the customers and also employees.
It is also hoped that with this cooperation Egencia could develop the business to the online travel markets in Europe besides they could boost the cost efficiency and help the company to get market share that their profits will be doubled. The closing for this deal is subject to the approval relevant to the competition authorities for the dealing of financial terms.
Similar like VIA Travel Group, Expedia is considered as one of the world’s biggest travel companies. Traveldoo, the French company has joined them so that Expedia could expand their business. This site, however, has been competed by Travelocity, Orbitz Worldwide and also Priceline. From Asia, China gives Expedia other competitors that make market development difficult.
Egencia itself is able to reach in Europe, Asia Pacific and also North America. To deliver corporate travel service, Egencia is backed by the development of technology and expert team to meet the demands of both business and leisure travelers. That is why, with Egencia, the customers do not need to think twice in choosing the best hotels in city they visit. Egencia ensure that each travel program they make is aim at meeting the need of companies from small and middle businesses to global organizations.
It is also said the integrated online and offline travel management solution in Egencia is applied to make things simple and offer customers the better understanding of global market expertise. Besides, Egencia also increases the business efficiencies and savings through client empowering through travel program controlling.
With the acquisition of VIA Travel, now Expedia has added one more corporate travel branch in which it will be more effective for a company to advertise in Expedia. Besides arranging their travel schedule in Expedia’s cooperate travel agent such as VIA Travel, the travelers can also take the city hotels they want to spend their night in.
